What is the Shop App?
The Shop app is a mobile shopping app created by Shopify. It’s available for free on iOS and Android and is designed to make shopping easier and more personalized for customers. With the Shop app, users can:
Discover products from their favorite brands
Track their orders in real time
Receive personalized product recommendations based on their browsing and purchase history
Thanks to Tolstoy’s integration with Shop, you can now publish shoppable videos that show up directly inside the app—giving buyers a more interactive way to explore and purchase your products.
Goals of Publishing Videos on Shop
Drive new traffic to your Shop store by making your content more discoverable.
Boost sales by giving customers engaging, easy-to-shop video experiences.
Increase conversions and customer satisfaction by showcasing videos directly on your Shop App's brand and product pages.
Best Ways to Use the Shop App
Add Shoppable Videos – Use Tolstoy to add videos on your Shop app's brand and product pages to boost engagement and sales.
Tag Products in Videos – Tagged videos appear in Shop’s home feed and get shown to users most likely to be interested.
Keep Product Info Sharp – Clear titles, great videos, and helpful descriptions help you stand out.
Track Orders – Customers get real-time tracking and can easily reorder.
Steps on How to Publish
⚠️Important: Make sure that you’re Shop eligible first. Check this link to see if you’re eligible.
Popular Videos
Click Shop and select Popular videos.
Add videos to products.
⚠️Important:
Shop decides which videos show up in the Popular Videos section.
To increase your chances of being featured in the popular videos section of the Shop app, consider the following strategies:
Create High-Quality Content: Produce videos that are visually appealing, informative, and engaging. High-quality content is more likely to attract attention and be featured.
Consistent Posting Schedule: Regularly upload new content to keep your audience engaged and coming back for more. Consistency can help you gain traction and increase your chances of being noticed by the app's curators.
Promote Your Videos: Share your videos on social media platforms and other channels to increase visibility and attract more viewers. The more views and engagement your videos receive, the more likely they are to be featured.
Follow Community Guidelines: Ensure that your content complies with the app's community guidelines and policies. Violating these guidelines can result in your videos being removed or your account being penalized.
Collaborate with Influencers: Partnering with influencers or other content creators in your niche can help expose your videos to a larger audience and increase your chances of being featured.
Monitor Trends: Stay updated on current trends and topics relevant to your audience, and create content that aligns with these trends. Trending topics are more likely to gain traction and be featured in the popular videos section.
Also, every video that has a product tagged gets sent to the Shop app to potentially appear in the home feed. Shop curates and shows videos to users based on their interests, so your videos are more likely to reach people who are genuinely interested in what you’re selling. Once a user starts watching, the feed continues to show them more videos and products that match their preferences—thanks to Shop's recommendation engine. Videos are ranked based on their social media performance (number of views and likes) and based on their Tolstoy performance (timed watched).
Brand Page
Add videos to your Shop app's brand page to let new users explore your products in a way that’s proven to convert better.
1. You need to first tag products in your videos in your Tolstoy library.
⚠️Important:
The tagging step is crucial to ensure that your store stands out and presents videos in a unique and engaging way. By not completing this tagging step, Tolstoy won't be able to showcase the videos in your Shop store.
To learn more about how to tag products, click here.
Images are not supported in Shop App.
2. Once you have tagged the products in your videos, click on the Shop section.
3. Select Brand page.
4. Start creating.
⚠️Important:
You can only create your brand page feed using videos that are already in your Tolstoy library.
Setting Shop Live
Click the Sync videos button to launch your selected videos as a feed on your Shop's brand page.
Updating your feed
Easily refresh your Shop's brand page feed with new video content by adding fresh videos from your Library. To include new videos in the feed, follow the same process as above, and afterward, simply click the "Sync videos" button located in the top right corner of the page. This action will update your feed with the recently added videos.
Pausing your feed
To hide or remove the feed from your Shop brand page, simply click the orange Pause button located in the top right corner of the page. This action will conceal the feed in your Shop app while you make adjustments such as adding, removing, or reordering videos.
⚠️Important:
When you're ready to relaunch the feed, click the Publish button to make your feed visible and live on your Shop's Brand page.
Reordering videos in the brand page carousel
The order of the videos in a carousel can be changed if you want to highlight specific videos as the first ones to be seen in the feed. To reorder the videos on the Shop brand carousel:
1. Select and drag the video to the position where you want it in the feed.
2. Once you’re happy with the order of the videos, click Sync videos on the top right corner.
⚠️Important:
Always click the Sync videos button if you are adding/deleting/making any changes to the videos.
Also, our videos only appear on the SHOP mobile app. They are not shown on SHOP app browser site.
Product page
1. Tag your Shopify products in the videos in your Tolstoy library. You can learn about tagging products here.
2. Go to the Shop tab in Tolstoy.
3. Select Product page.
4. Start creating.
Features and Adjustments
After completing steps 1-4, you are now in the Shop app product pages section. In this section, you can make adjustments before publishing your feed live on your product pages in the Shop app. Keep reading to learn about the features and adjustments you can make to the feeds on your Shop app product pages.
1. Preview
In the “Search products” bar, type the name of the products that you want to preview in your product page feed. You can preview the videos which are tagged with the product page you’ve entered into the search bar.
The number on the right side of the search results indicates how many videos have been tagged with each product or the specific product that you typed into the search bar.
2. Adding/removing products from tagged videos
The videos that are already tagged with those products will appear.
Now, you can click on each video to add or remove any products before continuing the process of setting up your feeds.
You can tag one or multiple products in each video. When you are finished tagging products for that video, click the Save button.
3. Video Inventory
You can see how many videos are included on each product page. You can click on + New asset to add more videos to the feed.
4. Setting Shop Live
Once you have added all of the products that you want in your product page feed, click Sync videos. This will launch your selected videos as a feed on your Shop product pages.
Updating your feed
You can easily update your Shop product page feed with new video content by adding fresh videos from your Tolstoy library.
First, you need to return to your library to complete the following actions:
Tag videos from the library with new or additional products.
AND/OR
2. Untag videos that you don’t want to show in your product pages feed.
Tip:
Not sure how to tag or untag products from the videos in your library? We’ve got you covered. Check out this help article to learn more about tagging videos.
When you’re finished tagging or untagging videos, simply click the Sync videos button located on the top right corner of the page. This action will update your feed with the recently added or removed videos.
Remember!
Anytime you tag a product in a Tolstoy video, that video will also appear next to your products on Shop after you sync your videos.
Also, whenever you make any changes to your product page feeds, you must click Sync videos so the updates can be implemented into the feeds.
Pausing your feed
To hide or remove the feed from your Shop product page, simply click the orange Pause button located on the top right corner of the page. This action will conceal the feed in your Shop while you make adjustments such as adding or removing videos.
⚠️Important:
When you're ready to relaunch the feed, click the Publish button to make your feed visible and live in your Shop PDPs.
Also, our videos only appear on the SHOP mobile app. They are not shown on SHOP app browser site.
Need help?
You can reach out to our friendly support team in two ways:
Via email at support@gotolstoy.com
Using our live chat option, which can be found by clicking on the chat icon
on any Tolstoy page in the lower right corner.
