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How to Configure your Brand Details in the New Platform

Mikaela Lasig avatar
Written by Mikaela Lasig
Updated over a week ago

Overview

The Brand Details section gives basic company information so the AI's answers to customers' questions stay on-brand and context-aware.


What you can achieve

  • Keep tone and messaging consistent with your brand voice

  • Let the AI reference your website and help-center URL

  • Display your logo on top of the AI shopper chat and in Studio generations

Free Plan Users
Users on the free plan receive 100 tokens for free to get started with the platform.

AI Shopper Availability
Please note that AI Shopper is only available for Shopify websites. It is not supported on native or non-Shopify websites at this time.


Best ways to use

  1. Write a concise but distinctive brand description (50-150 words).

  2. Link directly to your Help Center so shoppers can jump to long-form policies.

  3. Upload a transparent-background SVG or PNG logo for crisp rendering.

How to set up

Create or edit Brand Details

  1. Go to Brand → Brand Details.


  2. Fill in the fields:

    1. Brand Name – your public-facing name.

    2. Brand Website – full URL including https://

    3. Brand Description – elevator pitch, mission or voice guidelines.

    4. Target Audience - will vary depending on your brand’s context and industry vertical

    5. Verticals - Food & Beverages, Accessories, Gifts & Special Occasions, Fashion

    6. Help Center Link – optional but recommended.

    7. Default logo – used in AI Studio generations and AI Shopper chat interface

    8. Secondary logo - used by AI Player

  3. Click Save Changes on the upper-right corner.


Customize

  • Update the description any time your positioning changes.

  • Replace the logo to test seasonal or co-branding variants.

Publish

Saving applies instantly. No additional publish step is required.

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