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How to Configure your Brand Details in the New Platform

Mikaela Lasig avatar
Written by Mikaela Lasig
Updated over a week ago

Overview

The Brand Details section gives basic company information so the AI's answers to customers' questions stay on-brand and context-aware.

What you can achieve

  • Keep tone and messaging consistent with your brand voice

  • Let the AI reference your website and help-center URL

  • Display your logo on top of the AI shopper chat and in Studio generations

Free Plan Users
Users on the free plan receive 100 tokens for free to get started with the platform.
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AI Shopper Availability
Please note that AI Shopper is only available for Shopify websites. It is not supported on native or non-Shopify websites at this time.

Best ways to use

  1. Write a concise but distinctive brand description (50-150 words).

  2. Link directly to your Help Center so shoppers can jump to long-form policies.

  3. Upload a transparent-background SVG or PNG logo for crisp rendering.
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How to set up

Create or edit Brand Details

  • Go to Brand → Brand Details.


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Fill in the fields:

  • 🆔 Brand Identity

  • Brand Name: Your public-facing name.

  • Brand Website: Full URL including https://

  • Industry Vertical: Tells the system if you’re selling jewelry, tech, or services so it understands your "world."

  • Front Facing Language: Sets the default language for all your generated captions and text.

  • Brand Description: This is your elevator pitch. It explains what you sell and the "vibe" of your products (e.g., vintage charm meets modern minimalism).

  • Audience Personas: Describes your dream customer—who they are, what they like, and how they shop. This ensures your ads reach the right people.

  • Brand Values: What do you care about? (e.g., Eco-friendly, Hand-made, Luxury). This helps build trust.

  • Tone of Voice: How do you speak? Are you formal and professional, or cheeky and fun? This keeps your brand's personality consistent.

  • About Page Content: A place to put your "Why." Copying your website's About Us section here helps the AI understand your history and mission.

  • Social Links: Links to your Instagram, TikTok, and other profiles. This makes it easy to sync your content and keep your branding uniform across the internet.
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The changes will be automatically applied instantly. No additional publish step is required.

Related Articles:
​How to Create Custom Prompt for AI Shopper
​How to Add Extra Knowledge Sources in AI Shopper
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