Overview
The Brand Details section gives basic company information so the AI's answers to customers' questions stay on-brand and context-aware.
What you can achieve
Keep tone and messaging consistent with your brand voice
Let the AI reference your website and help-center URL
Display your logo on top of the AI shopper chat and in Studio generations
Free Plan Users
Users on the free plan receive 100 tokens for free to get started with the platform.
AI Shopper Availability
Please note that AI Shopper is only available for Shopify websites. It is not supported on native or non-Shopify websites at this time.
Best ways to use
Write a concise but distinctive brand description (50-150 words).
Link directly to your Help Center so shoppers can jump to long-form policies.
Upload a transparent-background SVG or PNG logo for crisp rendering.
How to set up
Create or edit Brand Details
Go to Brand → Brand Details.
Fill in the fields:
Brand Name – your public-facing name.
Brand Website – full URL including https://
Brand Description – elevator pitch, mission or voice guidelines.
Target Audience - will vary depending on your brand’s context and industry vertical
Verticals - Food & Beverages, Accessories, Gifts & Special Occasions, Fashion
Help Center Link – optional but recommended.
Default logo – used in AI Studio generations and AI Shopper chat interface
Secondary logo - used by AI Player
Click Save Changes on the upper-right corner.
Customize
Update the description any time your positioning changes.
Replace the logo to test seasonal or co-branding variants.
Publish
Saving applies instantly. No additional publish step is required.