Understanding the Audience tab

Tolstoy automatically segments your users into specific groups based on their engagement, purchase behavior, and recency. These user groups help you tailor content and campaigns more effectively. Here's a breakdown of each group:

🟡 Potential Loyalist

Users who have recently interacted with your content and are showing signs of increasing engagement. While they haven’t yet become loyal customers, they have strong potential to do so.

🟠 Engaged Non-Buyer

Users who are highly engaged—watching videos, clicking through content—but haven’t made a purchase yet. These are ideal targets for conversion campaigns and promotions.

🔵 Loyal Customer

Users who make frequent purchases and contribute significant revenue. They demonstrate ongoing trust in your brand and are valuable for retention efforts.

🟢 Champion

Your top-tier customers. These users are highly engaged, make frequent and recent purchases, and contribute the highest monetary value. Prioritize them for loyalty rewards and early access offers.

⚪ Other

Users who don’t currently fit into any of the defined segments above. They may have limited interaction or lack clear patterns yet.
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💡TIP: Once you click on a customer’s email, you’ll see their full activity history—including which videos they watched, how those interactions influenced their purchase, and the related order ID.
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