The Abandonment Flows off-site widget is a powerful new feature that allows you to dynamically populate videos based on product IDs featured in your email flows.
Getting Started
Select "Abandonment Flows" to begin creating your widget.
Note: This feature is currently only available for Klaviyo users and does not support other email tools.
Selecting Videos
By default, the Product Tagged Playlist will be selected.
You'll see different groupings of videos based on product tags.
GIF Configuration
Link to:
For Abandonment Flows, videos only redirect to Product pages dynamicly, opening the video on that product page.
UTM Parameters:
Add UTM parameters for tracking and analytics tools like Google Analytics.
This will help track traffic coming from users who click the GIF to your store.
Important: After adding UTM parameters, you must re-copy and paste the widget code.
Fallback Playlist:
Select a fallback playlist to populate the GIF if there are fewer than three videos tagged for a product.
Example: If you have a 100-product catalog but only 70 have videos, the fallback playlist will be used for the remaining 30 products. If a product has 2 videos, the fallback will only be used for the missing 3rd video.
Note: Videos from the fallback playlist will redirect to the product page but will not play on the page itself.
Video Feed Behavior
To change whether you want the video to open in full screen or picture-in-picture mode:
Go to "Video Feed" section
Toggle the "View Feed in full screen" option as desired
Publishing Your Widget
In Tolstoy
Copy the provided code snippet.
There's no need to select your email tool, as it's only available for Klaviyo.
In Klaviyo
Go to an email flow in Klaviyo.
Edit one of the templates.
Add the HTML code using either:
The source code for a block
Native HTML code implementation
Previewing Your Widget
To preview the GIF, click on "Preview and Test" in Klaviyo.
Since the widget dynamically populates videos, you can swipe through events to see different implementations for each product.
Troubleshooting
If you don't see the GIF even though there is a fallback playlist set up, please contact support for assistance.