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Offsite Email Use Cases

Guide to off-site widgets for email marketing. Compare features and use cases to choose the right tool for your campaigns.

Niezl avatar
Written by Niezl
Updated over a week ago

Off-site widgets are tools designed to extend e-commerce functionality beyond your main website, particularly in email campaigns. This guide provides an overview of three specialized use cases: Abandonment Flows, Product Launch, and Trending Videos. Each widget serves a specific purpose in customer communication.


Abandonment flows

The Abandonment Flows off-site widget is a powerful new feature that allows you to dynamically populate videos based on product IDs featured in your email flows.

Key Features:

  • Dynamic content based on abandoned products

  • Currently available only for Klaviyo users

  • Helps reduce cart abandonment rates


Trending videos

The 'Trending videos' use case is great to add to a newsletter, product launch and even to a welcome flow. Even though its designed for campaigns it can be used in a flow (only it would show the same videos no matter what the trigger properties are).

Key Features:

  • Works in both email campaigns and flows

  • Automatic video updates without code regeneration

  • Customizable playlist selection


Product launch

The Product Launch widget is perfect for running specific product campaigns. It's versatile and works across all email platforms.

Key Features:

  • Suitable for all email platforms

  • Designed for specific product campaigns

  • Works in both email campaigns and flows


Choosing the Right Widget

Consider these factors when selecting a widget:

  1. Campaign Type: Are you re-engaging abandoned carts, launching a new product, or showcasing trending items?

  2. Email Platform: Are you using Klaviyo or another email service provider?

  3. Content Dynamism: Do you need product-specific dynamic content or a more general showcase?

For detailed setup and configuration instructions, click on the "Learn more" links above for each widget type.

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