Off-site widgets are tools designed to extend e-commerce functionality beyond your main website, particularly in email campaigns. This guide provides an overview of three specialized use cases: Abandonment Flows, Product Launch, and Trending Videos. Each widget serves a specific purpose in customer communication.
Abandonment flows
The Abandonment Flows off-site widget is a powerful new feature that allows you to dynamically populate videos based on product IDs featured in your email flows.
Key Features:
Dynamic content based on abandoned products
Currently available only for Klaviyo users
Helps reduce cart abandonment rates
Trending videos
The 'Trending videos' use case is great to add to a newsletter, product launch and even to a welcome flow. Even though its designed for campaigns it can be used in a flow (only it would show the same videos no matter what the trigger properties are).
Key Features:
Works in both email campaigns and flows
Automatic video updates without code regeneration
Customizable playlist selection
Product launch
The Product Launch widget is perfect for running specific product campaigns. It's versatile and works across all email platforms.
Key Features:
Suitable for all email platforms
Designed for specific product campaigns
Works in both email campaigns and flows
Choosing the Right Widget
Consider these factors when selecting a widget:
Campaign Type: Are you re-engaging abandoned carts, launching a new product, or showcasing trending items?
Email Platform: Are you using Klaviyo or another email service provider?
Content Dynamism: Do you need product-specific dynamic content or a more general showcase?
For detailed setup and configuration instructions, click on the "Learn more" links above for each widget type.