This guide will help you understand the pricing structure for the new Tolstoy products
AI Player, AI Studio and AI Personal Shopper.
1. Go to the pricing page here.
2. Choose the product that that you wish to start with.
AI Commerce: Full bundle
💡Tip: If you want to share your videos on site, you are encouraged to try and start your 14 day trial.
Free: Best for brands that want to experiment with AI quickly
Be featured on the Walmart homepage and Shop app
Publish videos to TikTok Shop
Add Shoppable Videos to your mobile app
Video Editor
AI Commerce Plus — $39/month Save 32% with this bundle: For solo entrepreneurs
$19/mo of AI images & videos generations balance
High quality photos & videos
Go live with all on-site widgets (5K unique impressions/mo)
AI Sales Chat & Virtual try-on (~250 try-ons)
Add custom branding
Watermark-free video & image downloads
AI Commerce Pro — $199/month Save 33% with this bundle: For growing brands ready to scale their AI commerce strategy.
Everything in Plus, plus:
$99/mo of AI images & videos generations balance
Premium quality photos & videos
20K unique impressions/mo
AI Sales Chat & Virtual try-on (~1.5K try-ons)
A/B testing on all your on-site media
AI Commerce Max — $499/month Save 44% with this bundle: As your business scales
Everything in Pro, plus:
$299/mo of AI images & videos generations balance
Ultra quality photos & videos
50K unique impressions/mo
AI Sales Chat & Virtual try-on (~5K try-ons)
Priority support
Advanced integrations
AI Commerce Enterprise — Custom Pricing: For complex organizations
Everything in Max, plus:
Custom number of AI photos & videos
Unlimited unique impressions per month
Dedicated account manager
Priority support & training
Custom integrations & API access
Custom SLA & compliance
AI Studio: Generate Create AI images & videos
AI Studio Free — $0/month: Best for brands that want to experiment with AI quickly
Be featured on the Walmart homepage and Shop app
Publish videos to TikTok Shop
Add Shoppable Videos to your mobile app
Video Editor
AI Studio Plus — $19/month: Best for brands that want to experiment with AI quickly
$19/mo of AI images & videos generations balance (2,000 Studio tokens per month)
High quality photos & videos
Ready-made e-commerce templates
Chat-based generation agent
Watermark-free video & image downloads
Access to the latest AI engines
AI Studio Pro — $99/month: Best for brands aiming to scale content, cut costs, move faster
Everything in Plus, plus:
$299/mo of AI images & videos generations balance (13,000 Studio tokens per month)
Premium quality photos & videos
Fashion focused advanced use cases
AI editor
Batch generation
AI Studio Max — $299/month: Best for brands seeking automate content at scale
Everything in Pro, plus:
$299/mo of AI images & videos generations balance (50,000 Studio tokens per month)
Custom AI fashion models
Custom built branded templates
AI Studio Enterprise — Custom Pricing: Ideal for retailers needing limitless generation & white-glove support
Everything in Max, plus:
Beta features
Dedicated onboarding
Tolstoy creative-team support
AI player: Create and publish shoppable videos on site.
AI Player Free — Free: Best for brands that want to experiment with AI quickly
Included:
Be featured on the Walmart homepage and Shop app
Publish videos to TikTok Shop
Add Shoppable Videos to your mobile app
Video Editor
AI Player Plus — $19/month: Best for brands with under 15K monthly visitors
Includes:
5,000 included impressions per month
Extra impressions $10 / 1,000
Unlimited widgets and designs
Shoppable images
Auto-publish at scale
Custom branding
AI Player Pro — $99/month (Most Popular): Best for brands with 15K–50K monthly visitors
Includes everything in Plus, plus:
20,000 included impressions per month
Extra impressions $7 / 1,000
UGC Search
Shoppable videos in email flows & SMS
AI Player Max — $299/month: Best for brands with 50K–100K monthly visitors & multiple stores
Includes everything in Pro, plus:
50,000 included impressions per month
Extra impressions $5 / 1,000
Multi-store support
White-label (remove Tolstoy branding)
AI Player Enterprise — Custom pricing: Best for brands with 100 K+ monthly visitors & custom needs
Includes everything in Max, plus:
AI curated UGC
Personalized onboarding
VIP support
AI Shopper: AI Sales Chat
AI Shopper Free — Free: Best for brands that want to experiment with AI quickly
Included:
Be featured on the Walmart homepage and Shop app
Publish videos to TikTok Shop
Add Shoppable Videos to your mobile app
Video Editor
AI Shopper Plus — $19/month: Best for small-catalog brands seeking AI-guided shopping
Plus includes:
AI Sales Chat & Virtual try-on (~250 try-ons or ~1,000 messages)
Includes 3,000 tokens. Extra usage is $2.00 for 100 tokens
Virtual try-on
Collect subscribers
Upsell tools
Full analytics
AI Shopper Pro — $99/month (Most Popular): Best for brands aiming to engage shoppers along the buying journey
Everything in Plus, plus:
AI Sales Chat & Virtual try-on (~1.5K try-ons or ~5.5K messages)
Includes 17,000 tokens. Extra usage is $1.80 for 100 tokens
Smart size recommendations
Integrations (Klaviyo, Yotpo, Rebuy, Nosto, Gorgias and more)
Custom design
AI Shopper Max — $299/month: Best for brands with young audiences eager for virtual try-on
Everything in Pro, plus:
AI Sales Chat & Virtual try-on (~5K try-ons or ~17.5K messages)
Includes 53,000 tokens. Extra usage is $1.50 for 100 tokens
Remove the Tolstoy branding
AI Shopper Enterprise — Custom pricing: Best for retailers that need custom integrations & white-glove support
Everything in Max, plus:
Custom number of try-ons
Dedicated CSM