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AI Player, AI Studio and AI Shopper Pricing plan

Understanding Tolstoy plan and pricing

Mikaela Lasig avatar
Written by Mikaela Lasig
Updated over a week ago

This guide will help you understand the pricing structure for the new Tolstoy products
AI Player, AI Studio and AI Personal Shopper.
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1. Go to the pricing page here.

2. Choose the product that that you wish to start with.
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AI commerce platform: A mixed all of 3 products in 1 plan.

💡Tip: If you want to share your videos on site, you are encouraged to try and start your 14 day trial.


Free: Limited access to AI Player, AI Studio, and AI Personal Shopper

  • Eligible for exposure on Walmart homepage and Shop app

  • Community support

  • Generate up to 500 AI photos & 100 AI videos - one time use

  • High quality photos & videos

  • Chat based generation agent

  • Share Tolstoy videos in email SMS

AI Commerce Platform Plus — $39/month: Best for small to mid-size businesses starting with AI.

  • Full access to Studio, Player, and Shopper Plus features

  • 5,000 video impressions

  • Generate up to 1,000 AI photos & 100 AI videos

AI Commerce Platform Pro — $199/month: For brands scaling their video content and impressions.

  • Everything in Plus, plus:

    • 3,000 AI photos & 500 AI videos

    • 20,000 video impressions

    • High-quality (1080p) AI video & image generation

    • Access to Pro templates

    • Priority support

AI Commerce Platform Max — $499/month: An enterprise-grade solution with premium support.

  • Everything in Pro, plus:

    • 10,000 AI photos & 1500 AI videos

    • Dedicated account manager

    • White-label solution (Remove Tolstoy branding)

AI Commerce Platform Enterprise — Custom Pricing: Tailored for large-scale, high-volume brands.

  • Everything in Max, plus:

    • Unlimited AI video generation

    • Access to Beta features

    • Dedicated onboarding

    • Support from the Tolstoy creative team
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AI Studio: Generate AI-powered images, videos, and ad creatives tailored to your brand—instantly.


AI Studio Free — $0/month: For basic access and content testing.

  • 500 AI photos & 100 AI videos

  • High quality photos & videos

  • Ready-made e-commerce templates

  • Chat-based generation agent

AI Studio Plus — $19/month: Perfect for small teams creating basic ad creatives.

  • 1,000 AI photos & 100 AI videos

  • High quality photos & videos

  • Ready-made e-commerce templates

  • Chat-based generation agent

  • Watermark-free video & image downloads

AI Studio Pro — $99/month: For brands scaling creative production.

  • 3,000 AI photos & 500 AI videos

  • Premium quality photos & videos

  • Fashion-focused advanced use cases

  • AI editor

  • Access to the latest AI engines

  • Batch generation

AI Studio Max — $299/month: For content teams and high-volume needs.

Everything in Pro, plus:

  • 10,000 AI photos & 1,500 AI videos

  • Ultra quality photos & videos

  • Custom AI fashion models

AI Studio Enterprise — Custom Pricing: For large teams and enterprise campaigns.

Everything in Max, plus:

  • Beta features

  • Dedicated onboarding

  • Tolstoy creative-team support


AI player: Create and publish interactive and shoppable videos on site.

AI Player Free — Free: For brands that want to experiment with AI quickly.

Included:

  • 500 AI photos & 100 AI videos

  • High-quality photos & videos

  • Ready-made e-commerce templates

  • Chat-based generation agent

AI Player Plus — $19/month: For brands with under 15K monthly visitors.

Includes:

  • 5,000 included impressions per month

  • Extra impressions $10 / 1,000

  • Unlimited widgets and designs

  • Shoppable images

  • Auto-publish at scale

  • Custom branding

AI Player Pro — $99/month (Most Popular): For brands with 15K–50K monthly visitors.

Includes everything in Plus, plus:

  • 20,000 included impressions per month

  • Extra impressions $7 / 1,000

  • UGC Search

  • Shoppable videos in email flows & SMS

AI Player Max — $299/month: For brands with 50K–100K monthly visitors & multiple stores.

Includes everything in Pro, plus:

  • 50,000 included impressions per month

  • Extra impressions $5 / 1,000

  • Multi-store support

  • White-label (remove Tolstoy branding)

AI Player Enterprise — Custom pricing: For brands with 100K+ monthly visitors & custom needs.

Includes everything in Max, plus:

  • AI curated UGC

  • Personalized onboarding

  • VIP support
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AI Shopper: Smart AI assistant with virtual try-ons that helps customers find the right products instantly.

AI Player Free — Free: For brands that want to experiment with AI quickly.

Included:

  • 500 AI photos & 100 AI videos

  • High-quality photos & videos

  • Ready-made e-commerce templates

  • Chat-based generation agent

  • Watermark-free video & image downloads

AI Player Plus — $19/month: For small-catalog brands seeking AI-guided shopping.

Includes:

  • Unlimited AI sales chat agents, AI top questions, & AI search

  • Virtual try-on

  • Collect subscribers

  • Upsell tools

  • Full analytics

AI Player Pro — $99/month (Most Popular): For brands aiming to engage shoppers along the buying journey.

Includes everything in Plus, plus:

  • Virtual try-ons & sizing (1,500 virtual try-ons)

  • Smart size recommendations

  • Integrations (Yotpo)

  • Custom design

AI Player Max — $299/month: For brands with young audiences eager for virtual try-on.

Includes everything in Pro, plus:

  • 10,000 virtual try-ons

  • Remove the Tolstoy branding

AI Player Enterprise — Custom pricing: For retailers that need custom integrations & white-glove support.

Includes everything in Max, plus:

  • Unlimited try-ons

  • Dedicated Customer Success Manager (CSM)


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