Google Analytics provides powerful tools to understand and analyze your website's traffic. One of the essential features is the ability to create custom audiences, which can help you target specific groups of users. In this help article, we'll walk you through the process of creating a "Tolstoy Audience" in Google Analytics.
Follow the steps below:
Open your Google Analytics account
Click on Admin → Audiences
Click on New Audience → Create a custom audience
Give the Audience a name, for example: Tolstoy Viewers
Click on Add new condition → Events
Select the event name tolstoyStarted
💡Events are updated in Google Analytics within 24 hours after sending them.
7. Set audience limit to maximum limit
8. Click save
Optional: Created an exclude audience
Click on New Audience → Create a custom audience
Give the Audience a name, for example: Not Tolstoy Viewers
Click on the trash can to remove the include users rule
Click on Add group to exclude
Click on Add new condition → Events
Select the event name tolstoyStarted
Set audience limit to maximum limit
Click save
How to use Audience
In any report click on Add comparison +
Build a comparison by the Audience name you created
Click Apply.
Need help?
You can reach out to our friendly support team in two ways:
Via email at support@gotolstoy.com
Using our live chat option, which can be found by clicking on the chat icon
on any Tolstoy page in the lower right corner.
