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What are the FAQs about Shop & Tolstoy Partnership?
What are the FAQs about Shop & Tolstoy Partnership?
Dov Kaufmann avatar
Written by Dov Kaufmann
Updated over a week ago

Below are a list of questions and answers that we hope provide guidance for you to understand the new partnership between Shop and Tolstoy.

What is the partnership between Shop and Tolstoy?

This brand new partnership allows brands on Shopify to embed their video collections, created in the Tolstoy admin, into Shop app across a brand’s store and product detail pages. This means video collections created in Tolstoy now have multi-channel use across a brand’s online store and mobile store in Shop app.

What is Shop app?

Shop app is a mobile app developed by Shopify that allows buyers to discover new products, track their orders, and receive personalized recommendations. The app is available for free on both iOS and Android devices and is designed to enhance the shopping experience for customers. With Shop app, customers can easily browse and purchase products from their favorite Shopify stores, track their orders, and receive real-time updates on their shipments. The app also provides personalized recommendations based on a customer's browsing and purchase history, making it easier for them to discover new products they may be interested in.

I didn’t realize I was selling my products in Shop app, how come?

Shop is designed to connect Shopify merchants with millions of engaged shoppers. Once eligible, merchants are automatically opted into selling on Shop. You can review eligibility requirements here. If you do not wish to be listed on the Shop app, you can manage your listing settings in the Shop channel.

To grow your presence on the app and to establish Shop as a new channel for your brand, we suggest following the steps outlined in this blog.

More information for merchants can be found here:

What is Tolstoy?

Tolstoy, a Shopify app partner, provides thousands of brands with end-to-end video commerce solutions, including shoppable videos, quizzes, and more.

Brands use Tolstoy to sell more and build authentic connections with their audience, by adding shoppable & interactive videos to their storefronts, PDPs, and email & SMS campaigns.

The Tolstoy Video Commerce platform allows merchants to embed videos on their Shopify store and product detail pages, where customers can watch engaging product videos and purchase products directly from the video. All products embedded in the video are shoppable, making it easy for customers to find and purchase the products they love.

As an existing user of the Tolstoy Shopify app you benefit from this brand new feature with Shop app.

What videos are included in my video collection?

All videos tagged within Tolstoy with a product or a shopify product tag. In the future we will deploy the ability to tag videos with labels and set conditions based on these labels.

For example, show only videos matching the label ‘sizing’.

How many of my Tolstoy video collections can I feature in Shop app?

Right now, only one video collection on your Shop store, and one video collection for each Product detail page. We hope to increase this in the future.

What does this look like in Shop app?

Shop Store:

How much does this new feature cost me?

There is no additional charge for this feature, it is included in the fee you currently pay Tolstoy, and there is no additional fee charged by Shopify.

How do I change the videos included?

Step 1 - add videos

  • You can do so by integrating your social media accounts, uploading videos or recording a video.

Step 2 - tag videos

  • Tag each video with the relevant product or with the relevant shopify product tag. This will determine what videos will show on what product page.

Step 3 - preview feed

  • Click on the shop menu item under ‘Onsite’

  • Click in the product page carousel

  • Click on sync videos.

Why was this enabled for me?

Shopify and Tolstoy want to start generating sales and value from this integration for you as quickly as possible, so we enabled it using the existing content you have already configured in Tolstoy. If you want to make any changes, then you can do so in the Tolstoy admin.

How do I deactivate the video collection?

From within the Tolstoy dashboard you can pause the collection, which will remove it from Shop app. We hope you test it out first though and see if it helps generate more sales for you.

What should I expect in terms of results?

This is a brand new integration and a first of its kind, therefore it’s hard for us to predict exact results. Our expectation is that the presence of videos will engage more users to learn more about your products, and discover them. With products embedded in the video and easily shoppable, we hope Shop app users will purchase them and generate orders and GMV for your brand. Users will also be able to favourite products to come back to them later.

Where can I look at the results?

You’ll be able to review results in the Shop channel which is embedded in the Shopify admin. You’ll be able to look at, visits, orders & GMV.

Who do I contact if I need more information?

For more information and support, please contact Tolstoy at:

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