Video is one of the most engaging and gripping forms of media and can become an integral part of your eCommerce strategy.

But you probably already know that.

What you may not know is that you can take your video content to new heights by making videos that are completely interactive and entirely shoppable, which can help drive customer engagement and ultimately boost sales.

So, without further ado, let me introduce you to your next marketing project: embedding short, shoppable videos in Email and SMS campaigns.

Ready to get started?

This playbook will provide a high-level overview of how to incorporate interactive video into your marketing campaigns so you can give your customers an entirely new (and fun) channel for shopping.

❓Why send shoppable videos through Email and SMS?

Email and SMS marketing are great ways to reach your entire consumer base and to build relationships with your customers, in real-time.

By incorporating interactive video in your already existing methods of expanding customer reach, you have the added benefits of being able to:

Increase customer engagement. Reaching more customers is just the first step. Now, by giving your customers the ability to access and interact with the video content you send them in real-time, they'll become more invested in your products and brand, and therefore more likely to be inclined to shop.
Provide an entirely new channel for shopping. Through these shoppable videos, you can get your products straight into your customers' hands and create a fun, frictionless, and unique shopping experience for them.
Boost sales. Expanded reach + increased engagement = more sales. Need I say more?

📧 Embedding Tolstoys in Email campaigns or newsletters

Take your marketing campaign to the next level by embedding a shoppable Tolstoy straight into your Email blast.

On top of your written content, incorporating interactive video can empower your customers to take an active role in learning more about your products and give them an entirely new and fun way to shop - they can actually shop directly from the video.

Whether you're looking to update your customers on new collections, send offer discounts, or showcase specific products in a monthly newsletter, there's no better way to do so than through an interactive video.

How does it work?

You can easily send your shoppable Tolstoys to a large number of customers by embedding them in your preferred Email automation tool.

📱 Embedding Tolstoys in SMS campaigns

Have your business stand out from the crowd even more by sending Tolstoys in your SMS marketing campaigns, so you can reach your customers anytime, and anywhere.

Not only will sending Tolstoys through SMS serve as an easy way to reach your consumer base, but it can also be a compelling attention-grabber that gives your customers a seamless shopping experience straight from their mobile devices.

How does it work?

With every Tolstoy you create, you'll have a shareable link that you can use to send through SMS!

You can read more about how to send a shareable Tolstoy link through SMS here.

✨ Types of video content you can create for Email and SMS campaigns

For some quick inspiration on how to get started, here are some ways you can use Tolstoy in marketing campaigns that have we have seen effective in helping eCommerce businesses boost sales:

Drop product releases. Hook your customers immediately with engaging footage and provide them with a unique channel for shopping at the same time (make sure to include the add-to-cart button!)
Provide offers and discounts. Make it easy (and fun!) for customers to view your latest offers and discounts, and you can even include promo codes within the video that your customers can use instantly.
Promote products or collections. Did we mention that your Tolstoys can be completely shoppable? Give your customers a visual walkthrough of your products or collections then allow them to add these items to cart and be taken to the checkout page, directly through your video.

There are countless ways brands are already using interactive Tolstoy videos in their marketing campaigns, but the limit to what you can create really does not exist.

We can't wait to see all of the shoppable videos you create and send to your customers - so go ahead and give it your best shot, then sit back, relax, and watch your sales skyrocket. 🚀

If you have any further questions, feel free to reach out to support@gotolstoy.com and we’re happy to help.