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What are the 6 types of interactive Tolstoys I can create to level up my eCommerce game?
What are the 6 types of interactive Tolstoys I can create to level up my eCommerce game?

Learn how to best create Tolstoys for your eCommerce store to drive engagement and boost sales.

Dov Kaufmann avatar
Written by Dov Kaufmann
Updated over a week ago

There are countless ways that you can utilize interactive video in your eCommerce strategy.

From placing a welcome widget on your site to sending shoppable videos in your SMS campaigns, the limit to what you can create really does not exist.

However, sometimes having limitless possibilities can be overwhelming - which is why we compiled a list of 6 types of Tolstoys you can use as inspiration so you can get started right away. ✨

1. Create completely shoppable Tolstoys by using an add-to-cart button.

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Help drive revenue to your store by adding the “add-to-cart” button, which lets your customers directly add items to the cart through your Tolstoy, completing the entire buying experience from your video.

You can use this feature to create short, completely shoppable videos to make your homepage widget fully shoppable to increase conversions.

What’s more, you can even create short, shoppable videos to send in email and SMS marketing campaigns to deliver a shoppable experience straight into your customers’ hands.

2. Welcome visitors to your site

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Welcome visitors to your site with a friendly face, (just like we do on our own website,) to introduce customers to your brand and guide them to the right products just for them.

You can even let customers ask you questions through video, audio, or text, so you can deliver on point answers and product recommendations.

3. Create shoppable video quizzes providing personalized product recommendations for your customers

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By creating a branching video, you can design a shoppable product quiz to give customers personalized product recommendations and increase conversions.

This can allow viewers to discover the right products just for them and even buy instantly from your Tolstoy video.

4. Personalized messages from founders

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Use Tolstoys as a way to introduce visitors to your brand in the most authentic way possible and to connect with your customers instantly.

Share your founding story, elaborate on your vision, or talk about what makes you special.

5. Give informative and demonstrative product overviews and tutorials.

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Populate your product pages with informative how-to videos to educate your customers and ensure they get the most from your product or service.

Utilize interactive video to engage your customers directly with your products and allow them to get their questions answered in a visually engaging way.

6. Drop product releases through engaging footage.

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Create interactive videos showing your newest product releases to hook your customers and provide them with an easy, new, and fun way to shop.

We recommend sending these Tolstoys via SMS campaigns so your customers get the shopping experience sent straight to their mobile devices and never miss any of your new product drops.

Ready to get started?

There are countless ways brands are already creating and sharing Tolstoys for their eCommerce businesses, but as we mentioned, the limit to what you can create does not exist.

We can’t wait to see all of the creative ways you come up with interactive content to add to your eCommerce businesses - so go ahead and give it your best shot, then sit back, relax, and watch your sales skyrocket.

Need extra guidance getting started? Feel free to reach out to with any questions and we’ll be happy to help.

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