If you want to see how clients interact with your Tolstoy, you've come to the right place! In the Analytics tab, you can see your Tolstoy success rates, interaction data, conversions, and more.
Let's explore! 🗺
Analytics Per Tolstoy
To access your Tolstoy analytics, click on the Analytics tab.
Let's review the different sections of the page.
Total Revenue - tracked when viewers visit a page that has a Tolstoy in it.
Direct Revenue - sales made from products that were added to cart inside a video.
Influenced Revenue - calculated by Total Revenue minus Direct Revenue.
Orders - orders generated by Tolstoy.
Video Plays - number of times people played your video.
Unique Impressions - number of unique users that landed on a page that contains a Tolstoy. This is true for pages with widget, embedded Tolstoys, or Tolstoy landing pages.
Unique Plays - number of unique users that clicked play on your Tolstoy.
Unique Interactions - number of unique users that clicked on at least one choice on your Tolstoy.
Avg. session duration - measures the average amount of time spent per session on your Tolstoy.
In this graph, you can monitor trends in your Tolstoy and see the engagement rates your Tolstoy receives per day.
Click Play - the number of unique users who clicked play on your Tolstoy.
Button Click - the number of unique users who clicked on at least one choice on your Tolstoy.
In the Email collected section, you will see all of the emails collected from your Tolstoy.
In the Answer Collected, you will see how many clicks each choices received on your Tolstoy.
Conversions
Conversions allows you to track sales made using Tolstoy - this process is automatic if you have the Shopify integration.
If you're running your site using a native platform, make sure to mark your company vertical as eCommerce by editing your Company Information.
Then, add this code into your checkout success page, and change the ORDER_ID, TOTAL_PRICE, USER_EAMIL, CURRENCY accordingly.
<script type="text/javascript">
(function(){
window.tolstoyConversion = {
appKey: "121699b6-8df0-4635-a95c-bf7fdaa034d3",
orderId: "ORDER_ID",
totalPrice: "TOTAL_PRICE",
email: "USER_EAMIL",
currency: "CURRENCY"
};
var s=document.createElement("script"); s.type="text/javascript"; s.async=true;s.src="https://widget.gotolstoy.com/track.js"; var x=document.getElementsByTagName("script")[0]; x.parentNode.insertBefore(s,x)})();
</script>
This section will show all purchases made on a page with a Tolstoy in it - it will include the time, the Order ID, the price of the product, and the currency.
Total Revenue
Total revenue made using Tolstoy.
Avg. Order Value
The average value of an order.
Played Tolstoy
Percentage of users who clicked play on a Tolstoy at the page they landed on.
In the graph, you'll be able to see your Tolstoy revenue per day.
In the conversion table, you're able to review your orders, and sort them by order number, date, currency and revenue.
Analytics Per Account
Unique Impressions - number of unique users that landed on a page that contains a Tolstoy. This is true for pages with widget, embedded Tolstoys, or Tolstoy landing pages.
Unique Plays - number of unique users that clicked play on your Tolstoy.
Unique Interactions - number of unique users that clicked on at least one choice on your Tolstoy.
Avg. session duration - measures the average amount of time spent per session on your Tolstoy.
In the Events over time graph, you can check out the amount and types of responses you receive each day.
In the Tolstoy Events, you can sort out all of your Tolstoy data based on page view, number of people who clicked play, number of interactions, how many contact details were collected, and the types of responses that were received.
That is it! You can now use the analytics tab to increase success by tracking the response data of your Tolstoys 📊
We value your feedback. Let us know what else you wish to see in the analytics tab, and feel free to contact us at support@gotolstoy.com.