Introduction
Product tagging connects products from your catalog to videos or images in your Tolstoy Library. Tagged products can appear alongside your content in shoppable website widgets, helping customers discover product details and shop directly from the experience.
Tagging products does not require a paid plan. However, publishing a shoppable widget on your website requires a paid AI Player plan. Tapcart projects are an exception.
Before you begin, ensure your e-commerce store or product catalog is connected to Tolstoy and that your products have finished syncing.
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Option 1: Tag Products and Variants to a Single Video
Option 2: Tag Products to Multiple Videos (Bulk Tagging)
Best Practices
Tag only products that are clearly featured or discussed in the content.
Tag specific variants when the content shows a particular color, size, or style.
Place the most relevant product first when several products are tagged.
Review bulk selections carefully—the chosen products will be applied to every selected asset.
Keep your store integration connected so product titles, images, prices, and availability remain current.
Preview the published experience on desktop and mobile.
Troubleshooting / FAQs
Why can’t I find a product?
Confirm that your store or product catalog is connected and fully synced. Search using the exact product title or product ID. Newly added products may take time to appear after a catalog sync.
Why don’t I see the bulk Tag products action?
Bulk tagging applies only to supported assets already imported into the Library. Open My Media and select at least one eligible asset.
Do I need to click Save after tagging a product?
No. Product-tagging changes are saved automatically.
Can I tag more than one product to the same asset?
Yes. You can tag multiple products and, where available, select specific variants.
Will bulk tagging replace existing product tags?
No. Selecting a product adds it to all selected assets. Removing a commonly tagged product removes it from the selected assets, so review the selections before making bulk changes.
Why aren’t tagged products visible on my website?
Check that:
The asset has been added to a website project.
The project is published and marked live.
The widget is installed or enabled on your storefront.
Your plan supports publishing.
The tagged products are active and available in your connected store.
Can I tag products without publishing?
Yes. You can organize and prepare product tags in the Library without publishing the content.