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Tolstoy Pricing and Plan Tiers

Written by Mikaela Lasig

Tolstoy Pricing lets you choose plans for Shoppable Videos, AI Studio, and AI Sales Agent, or combine all three in one bundle.

It helps merchants match their subscription to expected usage, understand what is billed immediately, and decide when to upgrade.


AI Commerce Full Bundle

A combination of Shoppable Videos, AI Studio, and AI Sales Agent into one discounted package. It helps merchants run content creation, on-site video, and AI-assisted shopping together under one aligned subscription.

  • AI COMMERCE PLUS PLAN: Starts at $39/month

  • AI COMMERCE PRO PLAN: Starts at $199/month

  • AI COMMERCE MAX PLAN: Starts at $499/month

  • AI COMMERCE ENTERPRISE PLAN: Custom Pricing

FAQs

What does the Full Bundle include?
It includes Shoppable Videos, AI Studio, and AI Sales Agent together in one subscription selection.

Does the bundle include a discount?
Yes. The pricing view shows the original monthly total, the discounted bundle total, and the percent saved.

Does the whole bundle start with a free trial?
No. The Shoppable Videos portion can start on a 14-day trial when eligible, but paid AI Studio and paid AI Sales Agent are charged when checkout is approved.
Do I still need to publish each feature separately?
Yes. The bundle activates access and pricing, but each widget, asset, or entry point still needs to be published from its own product flow.



AI Studio

AI Studio is Tolstoy's AI content-generation workspace for creating product images and videos. It helps merchants produce more creative faster, test ideas without a traditional shoot every time, and generate assets for storefronts, campaigns, and marketing channels.

  • AI STUDIO PLUS PLAN: Starts at $19/month

  • AI STUDIO PRO PLAN: Starts at $99/month

  • AI STUDIO MAX PLAN: Starts at $299/month

  • AI STUDIO ENTERPRISE PLAN: Custom Pricing

FAQs

Why can't I send a new prompt?
One common reason is that your AI Studio balance is too low, which can trigger a token or credit limit block.

Why don't I see a Publish button in AI Studio?
AI Studio creates assets, but the final publish step usually happens in the destination surface that uses those assets.

Can I use AI Studio on a free plan?
Yes. The free tier includes limited generation, but higher usage and broader access require a paid AI Studio plan.

Do I need Shopify to use AI Studio?
No. AI Studio is not limited to Shopify-only use cases.

Why did my bulk generation stop or fail?
A bulk run is often blocked by insufficient credits, missing required inputs, or a template issue that needs to be corrected before trying again.


AI Player

AI Player is the builder for Tolstoy's shopper-facing video experiences. It helps merchants turn videos into live Stories, Carousels, Tiles, Hero sections, and other shoppable storefront placements that drive discovery and conversion. In pricing and product overviews, this product line may also appear as Shoppable Videos or Player. You can create and edit drafts before upgrading, but publishing standard website experiences generally requires a paid Shoppable Videos or Player plan.

  • AI PLAYER PLUS PLAN: Starts at $19/month

  • AI PLAYER PRO PLAN: Starts at $99/month

  • AI PLAYER MAX PLAN: Starts at $299/month

  • AI PLAYER ENTERPRISE PLAN: Custom Pricing

FAQs

Is AI Player the same thing as Shoppable Videos?
Yes. AI Player and Shoppable Videos refer to the same product line in different parts of Tolstoy.

Why can't I publish my project?
One common reason is that the selected widget requires a paid Shoppable Videos or Player plan. Another is that the installation or connection step is incomplete.

Why is my project still not visible on my store after publishing?
Most often, the Publish ID was not added correctly, the block or code was not placed on the right page, or the theme changes were not saved.

Can I use AI Player without Shopify?
Yes. Many website experiences can also be installed with manual code instead of the Shopify app-block flow.

Can I edit a live project later?
Yes. You can update a live project later, but you should review the changes carefully and confirm the live version still looks correct after saving.


AI Shopper

AI Shopper is Tolstoy's AI shopping assistant product for guided storefront conversations and virtual try-on experiences. It helps merchants answer shopper questions, recommend products, support try-on flows, and guide customers toward purchase decisions. In some parts of Tolstoy, this product may also be called AI Sales Agent or Shopper. You can configure the assistant before upgrading, but most live shopper entry points require a paid AI Shopper or AI Sales Agent plan to publish.

  • AI SHOPPER PLUS PLAN: Starts at $19/month

  • AI SHOPPER PRO PLAN: Starts at $99/month

  • AI SHOPPER MAX PLAN: Starts at $299/month

  • AI SHOPPER ENTERPRISE PLAN: Custom Pricing

FAQs

Why can't I publish my shopper entry point/widget?
Most shopper entry points require a paid AI Shopper or AI Sales Agent plan to go live.

Why does an entry point/widget show Paused?
One common reason is that the current workspace does not have the required plan for that shopper surface.

Is AI Shopper the same as AI Sales Agent?
Yes. Those names refer to the same product line in different parts of Tolstoy.

Do I need Shopify to use AI Shopper?
Not always. Non-Shopify setups can skip some Shopify-specific placement steps, but you should still verify that the experience is installed corr

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