Brand DNA gives you one place to store your core brand information, visuals, sizing details, and reference files inside Tolstoy. It helps merchants keep AI-generated content, storefront experiences, and brand presentation more consistent because the workspace and AI agent can use the same source of truth. Brand DNA does not have a separate publish flow, and this setup page does not show a dedicated paid-plan gate in the flow itself.
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Best Practices
Keep your brand description and target audience specific so Tolstoy has better context to work from.
Use complete, valid URLs for social profiles instead of usernames only.
Upload high-value reference files such as brand guidelines, tone-of-voice docs, product education, and sizing references.
Review logos, colors, and fonts regularly so your workspace stays aligned with your current brand system.
Add short notes when uploading files so the AI agent can find the right materials more easily later.
Troubleshooting / FAQs
Why are my changes not saving?
One common reason is an invalid social link URL. Make sure every social link uses a full valid URL format, then try again.
Why do I see an error under a social link?
Tolstoy validates social links as URLs. Update the field to a full valid link, such as https://instagram.com/yourbrand.
Why is my uploaded file still processing?
After upload, Tolstoy may still be processing or embedding the file so it can be searched and used by the AI agent. Wait until the file finishes processing in the list.
Can I upload more than one file at once?
Yes. You can upload multiple files together, and the page also supports uploading full folders.
Do I need Shopify to use Brand DNA?
No. The Brand DNA setup flow itself is not Shopify-specific.