Learn how to read and interpret the analytics for an individual AI Widget project, including key performance metrics, engagement data, conversions, and how to measure the impact of a specific widget.
Analytics Per Project
Story Impressions: Total number of times the story widget was shown on a page.
Story Opens: Total number of times someone clicked to open a story.
Story Open Rate: The percentage of story impressions that turned into story opens.
Activity Over Time: A day-by-day view of story activity, usually showing page views, story impressions, and story opens.
Top Pages with Story Impressions: The pages where the story widget appeared the most.
Attributed Revenue: A revenue table showing how much revenue and how many orders were attributed to this project.
Revenue, CVR and AOV: A summary table of core commerce results, where CVR means conversion rate and AOV means average order value.
SESSIONS: The number of unique visitors who started a Tolstoy session.
ATTRIBUTED_ORDERS: The number of orders attributed to this project.
CONVERSION_RATE_PCT: The percentage of sessions that turned into attributed orders.
AVERAGE_ORDER_VALUE: The average revenue per attributed order.
ATTRIBUTED_REVENUE: The total revenue from attributed orders.
Engagement to Purchase: A funnel-style table that shows how people move from viewing the widget to buying.
WIDGET_VIEWERS: The number of unique visitors who saw the widget.
ENGAGED_VISITORS: The number of unique visitors who actively started a session.
VIDEO_VIEWERS: The number of unique visitors who watched a video.
PRODUCT_CLICKERS: The number of unique visitors who clicked a product.
ADD_TO_CART_VISITORS: The number of unique visitors who added a product to cart.
ATTRIBUTED_ORDERS: The number of orders attributed to people who interacted with the widget.
ENGAGED_TO_VIDEO_RATE_PCT: The percentage of engaged visitors who went on to watch a video.
VIDEO_TO_PRODUCT_CLICK_RATE_PCT: The percentage of video viewers who clicked a product.
ENGAGED_TO_PURCHASE_RATE_PCT: The percentage of engaged visitors who ended up purchasing.
VIDEO_TO_PURCHASE_RATE_PCT: The percentage of video viewers who ended up purchasing.
Direct vs Post-Video vs Indirect Revenue: A breakdown of revenue based on how Tolstoy influenced the purchase.
DIRECT_REVENUE: Revenue from purchases directly tied to a Tolstoy product interaction.
POST_VIDEO_REVENUE: Revenue from purchases made after someone watched a relevant product video.
INDIRECT_REVENUE: Revenue from shoppers who interacted with Tolstoy and later purchased through a less direct path.
DIRECT_ORDERS: The number of attributed orders counted as direct.
POST_VIDEO_ORDERS: The number of attributed orders counted as post-video.
INDIRECT_ORDERS: The number of attributed orders counted as indirect.
Video Performance: A table that compares videos by plays, viewers, orders, conversion rate, AOV, and revenue mix.
Product and Page Performance: A table that compares products or pages by viewers, orders, revenue, conversion rate, and AOV.
Widget Views: Total number of times the widget was shown.
Engagement Funnel: A step-by-step view of how people moved from seeing the widget to watching and clicking.
Product Click Rate: The percentage of widget views that turned into product clicks.
Top Clicked Products: The products that received the most clicks from the widget.
Activity Over Time: A day-by-day view of Spotlight activity, such as views, video watches, and product clicks.
Top Spotlight Pages: The pages where Spotlight generated the most activity.
Carousel Clicks: Total number of clicks on carousel cards or tiles.
Carousel Views: Total number of times the carousel was shown.
Top Clicked Tiles: The carousel tiles that got the most clicks.
Bubble Views: Total number of times the bubble widget was shown.
Bubble Opens: Total number of times shoppers opened the bubble.
Bubble Dismisses: Total number of times shoppers closed or dismissed the bubble.
Feed Views: Total number of times the feed was shown.
Feed Exits: Total number of times shoppers exited or closed the feed.
Quiz Sessions: Total number of quiz session starts.
Quiz Views: Total number of times the quiz was shown.
Quiz Completions: Total number of times shoppers reached a quiz result.
Quiz Completion Rate: The percentage of quiz views that ended in a completion.
Answer Distribution: A breakdown of which answers shoppers selected most often.
Result Distribution: A breakdown of which quiz results were shown most often.
Product Clicks: The quiz products that were clicked most often.
CTA Clicks: Total number of clicks on the quiz call-to-action button.
Email Submits: Total number of email submissions from the quiz.
Marketing Event Outcomes: A breakdown of the outcomes recorded after quiz-related marketing events were sent.
Embed Views: Total number of times an embed was shown.
Embed Plays: Total number of times an embedded video was played.
Embed Play Rate: The percentage of embed views that turned into plays.