Learn how to understand Tolstoy's analytics, what each metric means, and how to use your data to measure video performance, engagement, conversions, and overall impact on your store.
š Tolstoy uses a 24-hour attribution window. This means a purchase is attributed to Tolstoy if a customer completes their order within 24 hours of interacting with a Tolstoy video or experience.
Tolstoy Viewers
The number of unique people who actively started a Tolstoy session in the selected time period. This is your engaged audience, not just people who saw the widget.
Unique Impressions Over Time
Shows how many unique people loaded a page or widget with Tolstoy each day. Use this to track reach over time.
Total Viewer Revenue
The total revenue from shoppers who interacted with Tolstoy before purchasing. This includes direct, post-video, and indirect revenue.
Viewer Conversion Rate
The percentage of Tolstoy viewers who placed an order. In simple terms: out of the people who engaged with Tolstoy, how many bought.
Viewer AOV
Average Order Value from Tolstoy-driven orders. It shows how much Tolstoy shoppers spend per order on average.
Unique Interactions
The number of unique people who interacted with Tolstoy, such as clicking, scrolling, or playing a video. Each person is counted once.
Tolstoy Revenue Coverage
The percentage of your total store revenue that came from orders influenced by Tolstoy. This helps show how much of your storeās revenue Tolstoy is touching overall.
Top Videos Performance
A performance table that compares your videos by metrics like plays, completion, orders, conversion rate, revenue, and AOV. It helps you spot your strongest content.
Tolstoy Viewers Over Time
A day-by-day trend of unique Tolstoy viewers. Use it to see whether engagement is growing, dropping, or staying steady.
Revenue Breakdown Over Time
A daily view of Tolstoy-attributed revenue split into different revenue types. This helps you understand not just how much revenue Tolstoy drove, but how it was driven.
Direct Revenue
Revenue tied to clear Tolstoy product engagement, such as a shopper interacting with a product connected to Tolstoy before buying.
Indirect Revenue
Revenue from shoppers who interacted with Tolstoy and later bought something else that was not directly tied to that Tolstoy product interaction.
Viewer Conversion Rate Over Time
Shows how your viewer-to-purchaser conversion rate changes day by day. This is useful for spotting trends in buying behavior.
Avg. AOV Over Time
Shows how average order value changes over time. It helps you see whether Tolstoy-driven shoppers are spending more or less over time.
Product Click Through Rate
The percentage of Tolstoy viewer sessions that led to a product click. This measures how well your content drives shoppers toward products.
Viewers by Device
Breaks Tolstoy viewers into device types, such as mobile and desktop. This helps you understand where your audience is watching from.
Average Videos Watched
The average number of videos loaded during each Tolstoy play/session. A higher number usually means viewers are exploring more content.
Video Plays
The total number of Tolstoy video play sessions. This shows how often your videos were played overall.
Engagement Rate
The percentage of people who saw Tolstoy and then actually started a session. In simple terms: how well impressions turn into real engagement.
Top Product Pages by Engagement
A ranking of product pages with the strongest Tolstoy activity. It helps identify which product pages get the most plays and video engagement.