Introduction
Bubble Feed lets you add a dismissible floating video bubble to your storefront. When shoppers click the bubble, it opens a full-screen shoppable video feed where they can watch content and discover products.
This helps merchants promote UGC, product demos, launches, best sellers, and campaign content without taking over the page layout.
You can create, configure, and preview Bubble Feed in Tolstoy. Publishing it to your live store requires a paid Shoppable Videos plan.
Best Practices
Use an eye-catching first video, since it becomes the bubble preview.
Keep the feed focused on one goal, such as product discovery, a launch, or best sellers.
Tag product-specific videos so shoppers can move from content to product.
Avoid using too many unrelated videos in one feed.
Check the bubble on mobile to make sure it does not block important buttons.
Review bubble views, opens, and dismisses to understand shopper engagement.
Troubleshooting / FAQs
Why is Tolstoy asking me to upgrade before publishing?
Publishing Bubble Feed requires a paid Shoppable Videos plan.
The bubble is published, but I do not see it on my store.
Make sure the Tolstoy Builder block was added to the correct Shopify page or template, the embed code was pasted, and the theme was saved.
The bubble appears on one page but not another.
Bubble Feed only appears where the embed code or Tolstoy Builder block is installed. Add it to any additional templates where it should appear.
Why is no media showing in the feed?
There may be no media matching the widget’s filters. Add media, adjust filters, tag products if needed, click Sync media, then publish again.
I updated the media, but the live feed did not change.
Click Save first, then click Publish update.
A shopper dismissed the bubble. Will it come back?
Bubble Feed remembers when a shopper dismisses it, so it may stay hidden for that shopper.
How do I remove Bubble Feed?
Pause the widget in Tolstoy, or remove the Tolstoy Builder block from your Shopify theme.