Tolstoy has three core products. Each one solves a different part of the shopping journey, and they work best when used together.
1. Shoppable Videos
Shoppable Videos is the product for adding shoppable video experiences to your site.
Use it to:
Embed videos on product pages, homepages, and other storefront pages
Turn product discovery into a more interactive shopping experience
Help shoppers see products in action before they buy
Connect video engagement more directly to conversion
Best for: brands that want to make their storefront more engaging and drive more purchases with on-site video.
2. AI Studio
AI Studio is the product for generating creative assets.
Use it to:
Create AI-generated product images and videos
Produce new creative faster without a traditional shoot every time
Work from ready-made templates and editing flows
Generate content for campaigns, product launches, and testing
Best for: brands that want to create more content, faster, for ecommerce and marketing.
3. AI Shopper
AI Sales Agent is the product for guided shopping conversations and virtual try-on.
Use it to:
Answer shopper questions in chat
Help shoppers find the right product
Support virtual try-on experiences
Offer sizing help, recommendations, and other guided shopping flows
Drive conversion with a more personalized shopping assistant
Best for: brands that want an AI shopping assistant that can both sell and support the customer journey.
A Simple Way To Think About It
Shoppable Videos helps shoppers watch and buy
AI Studio helps brands create images and videos
AI Sales Agent helps shoppers ask, try, and decide
How The 3 Products Work Together
Many brands use all three products as one system:
Create content in AI Studio
Publish that content on-site with Shoppable Videos
Support shoppers with AI Sales Agent through chat and virtual try-on
That combination helps brands create content, place it where shoppers see it, and give customers help at the moment they are ready to buy.