Overview
When Tolstoy is connected to Shop, your Tolstoy videos are automatically published as Posts in the Shop App’s Home feed. This allows your video content to be discoverable directly within the Shop experience.
Important Note
If you do not want your Tolstoy videos to appear as Posts in the Shop App, you must disconnect the Shop integration entirely from Tolstoy.
⚠️ There is currently no option to stay connected to Shop while opting out of Posts only.
Creating Posts for Shop Using Tolstoy
You can use Tolstoy to create and publish video posts to Shop. Multiple posts can be live at the same time.
Before you begin
Posts must comply with the Shopify Acceptable Use Policy and Shop's content policies. If you need help with a post in the Shop feed that doesn't display as expected, then contact Shopify Support.
Sync a Video from Tolstoy to Shop
Follow these steps to connect Tolstoy and create a post:
Go to your Shopify Admin
Navigate to Sales Channels → Shop
Click Posts
Click Connect apps
Under Connected apps, click Connect next to Tolstoy
Go to the Tolstoy platform. Click Widgets → Shop App → + Browse Templates
Create Project
Add a playlist and select Video Recency. Click Publish once done.
Unpublish and disconnect the Shop App entirely in Tolstoy if you want to delete the post.
Managing Your Posts
Once a post is published, you can manage it in several ways.
What you can edit:
Headline
Caption
Tagged products
Expiration date
What you cannot edit:
The image or video after publishing
If you need to change the media, you’ll need to duplicate the post or create a new one.
Edit, Unpublish, Duplicate, or Delete a Post
Go to Shopify Admin
Navigate to Sales Channels → Shop
Click Posts
Find the post you want to manage
Click the … (three dots) menu and choose one of the following:
Edit – Update headline, caption, products, or expiration date
Unpublish – Remove the post from Shop (can be republished later)
Duplicate – Create a copy of the post
Delete – Permanently remove the post from Shop and your list
Key Takeaways
Tolstoy videos automatically become Shop posts when connected
You cannot opt out of posts without disconnecting Shop
Media cannot be edited after publishing
You can always unpublish or delete posts as needed
If you need help setting this up or managing your posts, feel free to reach out—we’re happy to assist!