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Social Carousels Email Widget

Also called Trending Videos email widget is a versatile feature designed primarily for email campaigns but can also be used in flows. This guide will walk you through the process of setting up and configuring this widget for your e-commerce store.

Written by Niezl

Getting Started

Select "Email Social Carousel" to begin creating your widget.


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📝 This widget is suitable for all email platforms.

Selecting Videos

  1. Go to the Media section.

  2. Choose the playlist(s) you want to use.

  3. To feature specific videos:

    1. Selecting an option from the Order by dropdown (Random, Newest to Oldest, or Oldest to Newest)

    1. Dragging and dropping videos to reorder them

    2. Using the pin icon to lock a video’s position

Design Settings

Tile Actions

Link To

Choose where users are directed when they click a video tile.

  • Specific Page (default)
    Direct users to a specific page on your store - paste the full URL of the page where you want the video to open

  • Tolstoy Player
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UTM Parameters

  • Add UTM parameters to track clicks in analytics tools like Google Analytics
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Auto-open video feed

  • When enabled, the video feed will automatically open when users land on the page after clicking the email tile.
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Video feed

  1. Go to Video feed → Behavior

  2. Toggle the following options on or off, depending on your preference

Publishing Your Widget

In Tolstoy

  1. Select your email tool to ensure we track the correct email attribute.

  2. Copy the provided code snippet.

In Email Platform

Add the copied HTML code to your email using one of these methods:

  1. Via the source code of a block

  2. Using the native HTML editor

Trending videos paste code

📝 You can add this widget to both email flows and campaigns (blast or drip).

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