The Abandonment Flows off-site widget is a powerful new feature that allows you to dynamically populate videos based on product IDs featured in your email flows.
Getting Started
Go to Surfaces
Click Email & App
Select Create Email & App Surface
Choose Email Abandonment Flow
Click Create Surface to begin
Note:
This feature is currently only available for Klaviyo users. Other email tools are not supported at this time
Selecting Videos
By default, the Product Tagged Playlist will be selected.
You'll see different groupings of videos based on product tags.
Design Settings - You can customize your emails and video experience
Design Settings
You can customize the look and behavior of the video experience inside the email.
Link Behavior
For Abandonment Flows, videos always redirect to the product page.
When clicked, the video opens directly on that product’s page.
UTM Parameters
You can add UTM parameters for tracking in tools like Google Analytics.
This allows you to track traffic coming from users who click the video/GIF in the email.
Important: After adding or editing UTM parameters, you must re-copy and paste the widget code.
Video Feed Settings
Auto-Open Video Feed
Toggle Auto-open video feed to control whether the video feed opens automatically.
Full Screen vs Picture-in-Picture
Go to Video Feed
Open Behavior
Toggle View feed in full screen on or off, depending on your preference
Publishing Your Widget
In Tolstoy
Copy the provided code snippet.
There's no need to select your email tool, as it's only available for Klaviyo.
In Klaviyo
Go to an email flow in Klaviyo.
Edit one of the templates.
Add the HTML code using either:
The source code for a block
Native HTML code implementation
Previewing Your Widget
To preview, click on "Preview and Test" in Klaviyo.
Since the widget dynamically populates videos, you can swipe through events to see different implementations for each product.
