The Abandonment Flow email widget is a powerful feature that allows you to dynamically populate videos based on product IDs featured in your email flows.
Getting Started
Go to Email → Create Email
Choose Email Abandonment Flow
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This feature is currently only available for Klaviyo and Omnisend users. Other email platforms are not supported at this time.
Selecting Videos
By default, the Product Tagged Playlist will be selected.
You'll see different groupings of videos based on product tags.
Design Settings
You can customize the look and behavior of the video experience inside the email.
Link Behavior
For Abandonment Flows, videos will be redirected to either Product Pages or Tolstoy Player.
UTM Parameters
You can add UTM parameters for tracking in tools like Google Analytics.
This allows you to track traffic coming from users who click the video/GIF in the email.
Important: After adding or editing UTM parameters, you must re-copy and paste the widget code.
Auto-open video feed
When enabled, the video feed will automatically open when users land on the page after clicking the email tile.
Video Feed
Go to Video feed → Behavior
Toggle the following options on or off, depending on your preference
Publishing Your Widget
In Tolstoy
Click Publish on the upper right and select between Klaviyo or Omnisend.
Copy code
In Klaviyo
Go to an email flow in Klaviyo.
Edit one of the templates.
Add the HTML code using either:
The source code for a block
Native HTML code implementation
Previewing Your Widget
To preview, click on "Preview & test" in Klaviyo.
Since the widget dynamically populates videos, you can swipe through events to see different implementations for each product.
