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How to do a UGC video in Tolstoy

UGC-style videos are casual, relatable, and designed to feel natural—like content you’d see on social feeds.

Joan Anonuevo avatar
Written by Joan Anonuevo
Updated over a week ago
  1. From the main dashboard, click Create, then select UGC.

Here are a few popular UGC video styles you can recreate using AI Studio:

  • Standing and Talking

    a model speaking directly about the product

  • Car Talk

    casual, in-car style content

  • Coffee Talk

    casual, conversational format

3. Select the product and choose the model you want to use.

4. In the AI prompt box, describe your video:

  • Tone of voice (e.g. casual, confident, energetic)

  • Video format (e.g. testimonial, tutorial, story time)

5. Once you're all set, You have few options

Click the three-dot menu on your video to manage and publish it—all in one place.

Publish

From the Publish section, you can:

  • Publish on your website

  • Sync to Shopify / Shop app

  • Post or upload to TikTok Shop

  • Publish to social platforms like Instagram

Manage

From the Manage section, you can:

  • Rename the video

  • Copy the video link

  • Download the video

  • Edit captions

  • Set or update the thumbnail

  • Tag products directly

  • Add the video to a playlist

  • Edit creator handle

  • Delete the video

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