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How to do a UGC video in Tolstoy

UGC-style videos are casual, relatable, and designed to feel natural—like content you’d see on social feeds.

Written by Niezl
  1. From the main dashboard, click Create, then select UGC.

Here are a few popular UGC video styles you can recreate using AI Studio:

  • Standing and Talking

    a model speaking directly about the product

  • Car Talk

    casual, in-car style content

  • Coffee Talk

    casual, conversational format

3. Select the product and choose the model you want to use.

4. In the AI prompt box, describe your video:

  • Tone of voice (e.g. casual, confident, energetic)

  • Video format (e.g. testimonial, tutorial, story time)

5. Once you're all set, You have few options

Click the three-dot menu on your video to manage and publish it—all in one place.

Publish

From the Publish section, you can:

  • Publish on your website

  • Sync to Shopify / Shop app

  • Post or upload to TikTok Shop

  • Publish to social platforms like Instagram

Manage

From the Manage section, you can:

  • Rename the video

  • Copy the video link

  • Download the video

  • Edit captions

  • Set or update the thumbnail

  • Tag products directly

  • Add the video to a playlist

  • Edit creator handle

  • Delete the video

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