Most beauty product pages use a tight close-up of lips with clean shine. You can get this look in any AI image tool.
1) Describe the product first
In your main prompt, say what the product is like. Focus on the material.
Finish: glossy, satin, lacquer
Color: exact shade
Opacity: sheer, translucent, opaque
Effect on lips: wet look, cushion, reflective, hydrating
Pattern: “A [finish] [opacity] lip gloss in [color] that looks [effect].”
2) Set the camera and light
Ask for a long macro look. Ask for on-camera flash. Add a bit of diffusion so shadows are soft, not harsh. This gives strong reflections and a tight crop where lips fill the frame.
3) Copy and paste prompt
Image prompt:
“Ultra clean studio macro close-up of lips wearing [finish] [opacity] lip gloss in [color], on-camera flash with soft diffusion, clear reflections, gentle shadows, smooth skin texture, tight crop, commercial beauty photo.”
Optional negative cues:
“No harsh clipping, no plastic skin, no heavy pores, no color bleed outside lip line.”
Composition options:
“Centered lips, crop from nose to chin.”
“Three quarter angle with small catchlight.”
4) Quick fixes
Looks too fake: add subtle skin texture and a little grain, lower highlight strength a bit.
Shadows too hard: ask for more diffusion or softer light.
Color looks wrong: name a hex or say warm or cool tone.
Crop too wide: ask for a tight crop and lips filling most of the frame.
Mini glossary
Macro: a very tight close-up that shows small details.
On-camera flash: a flash near the lens that makes bold reflections.
Diffusion: a soft layer on the light that makes soft edges.
Specular highlight: the bright reflection that reads as gloss.
TLDR
Describe the material clearly. Use a macro look with slightly diffused on-camera flash. Keep the crop tight and soften highlights so the lips look glossy, not plastic.