AI Shopper Overview
The AI Shopper is your store’s smart assistant that helps shoppers in real time. It’s not just a chatbot, it learns about your brand, your products, and your customers to give helpful, personalized support.
It can answer questions, suggest products, help with fit, and guide customers to the right purchase—all while collecting useful insights for you.
This guide will walk you through how to use and customize your AI Shopper so you can boost sales and improve your customer experience.
Why Use AI Shopper?
Here’s how the AI helps both your customers and your business:
For Customers
Fast Answers: Instant replies about size, materials, care tips, and more
Style Advice: Recommends matching items or styling tips
Virtual Try-On: Helps shoppers see how products look on them
Easy Support: Routes customers to your team if needed
For Your Store
More Sales: Helps remove buying hesitation by answering questions
Customer Insights: See what people ask most and where they need help
Stronger Brand: Customize the AI to sound just like your brand
Less Work for Support: The AI handles common questions automatically
How to Fine-tune Your AI Shopper
You can personalize your AI so it fits your brand and does what you need.
Customize the AI's Personality
We auto-generate a starter profile from your brand, you can adjust anything.
Go to the Agent Profile tab:
Agent Name, we suggest a name based on your brand, edit or set your own like “Luna”.
Agent Image, a default image is generated, upload your own if you prefer.
Profile Description, pre-filled from your brand voice and site copy, refine the background and voice.
Tone and Style, an initial tone is set from your brand, choose how the AI should sound (friendly, professional) and how detailed replies should be.
Turn On Key Features
Under Agent Features, toggle on what you need:
Virtual Try-On
Sizing Help
Connect to Support (Add a support link or email)
Add Brand Knowledge
In the Knowledge tab:
Add Links to your FAQ, returns, shipping policy, etc.
Upload Files with product info or guidelines
💡 Tip: Keep this updated so the AI always gives the latest, correct answers.
Offer Coupons to Boost Sign-Ups
In the Coupon tab:
Click Set Up Coupon
Enter a Discount and Promo Code
Customize the Call-to-Action in the chat
Tracking and Improving Performance
Review Conversations
In the Sessions tab, see what customers are asking and how the AI is responding.
You can view:
Dates
Questions asked
Whether they tried on products
Whether it led to a sale
This helps you:
Spot common sales-driving questions
Find gaps in your knowledge base
See how shoppers move through your site
View Analytics
Use the Analytics tab to track performance and trends. The page is organized like this:
Date range
Pick a time window at the top right to update all metrics.
Overview cards
All Sessions, anyone who engaged with Tolstoy
Generated Revenue with a breakdown for Direct and Indirect
Conversion Rate
Sessions
Signed In Customers, shoppers who engaged and signed in
Generated Revenue with Direct and Indirect
Conversion Rate plus an Avg. signed-in CVR reference
Sessions
Generated Revenue Over Time, totals for All Customers vs Signed In
Conversion Rate Over Time, average CVR for All Sessions and Signed In
Sessions Over Time, total sessions and signed-in sessions
Most Popular Queries
A ranked list of top shopper questions from the AI chat
Each item shows share of all queries and the exact count
Features
Total Try-ons
CTR on Upsell Offers
Tips
Compare All Sessions vs Signed In Customers to see the lift from sign-ins.
Use Most Popular Queries to spot gaps in knowledge, then add links or files in the Knowledge tab.
If Try-on or Upsell CTR is low, review widget placement and prompts, and consider enabling coupons to encourage sign-ins.