AI Shopper Overview
The AI Shopper is your store’s smart assistant that helps shoppers in real time. It’s not just a chatbot, it learns about your brand, your products, and your customers to give helpful, personalized support.
It can answer questions, suggest products, help with fit, and guide customers to the right purchase—all while collecting useful insights for you.
This guide will walk you through how to use and customize your AI Shopper so you can boost sales and improve your customer experience.
Why Use AI Shopper?
Here’s how the AI helps both your customers and your business:
For Customers
Fast Answers: Instant replies about size, materials, care tips, and more
Style Advice: Recommends matching items or styling tips
Virtual Try-On: Helps shoppers see how products look on them
Easy Support: Routes customers to your team if needed
For Your Store
More Sales: Helps remove buying hesitation by answering questions
Customer Insights: See what people ask most and where they need help
Stronger Brand: Customize the AI to sound just like your brand
Less Work for Support: The AI handles common questions automatically
How to Fine-tune Your AI Shopper
You can personalize your AI so it fits your brand and does what you need.
Agent Settings
We auto-generate a starter profile from your brand, you can adjust anything.
Go to the Settings tab:
Agent Name – Give your assistant a brand-reflective name (default: “Shopping Assistant”).
Agent Image – Upload a profile picture or avatar to create a friendly presence.
Agent Profile – Describe background/expertise to help the AI give context-aware responses.
Agent Tone – Choose how your agent sounds: Professional, Friendly, or Enthusiastic.
Communication Style – Set response detail: Concise, Balanced, or Detailed.
Custom Prompt – Add specific instructions to control behavior, knowledge, or conversational style.
Key Features
Virtual Try-On
Allow customers to see what products look like on a model before purchasing. This is especially powerful for apparel and beauty brands.
Weekly Try-on Limit per Customer: Set the maximum number of try-ons allowed per customer each week using a slider (default is 50) to manage usage.
Default Silhouette: Choose the default model customers will see for try-ons: Male, Female, Beauty, or Custom. The preview image updates instantly to reflect your choice.
Advanced Settings:
Sign-in Options: Choose whether to ask for customer details Sign in first (before the try-on) or Suggest after try on.
Sign in prompt text: Customize the message that prompts users to sign in to save their try-on.
Button Label: Change the text on the primary sign-in button (e.g., "Sign in & Save").
Sizing: Enable this to provide sizing recommendations and fit guidance. You can also toggle Initial Size Recommendation to show size charts when recommending sizes.
Shade Finder: A must-have for cosmetics, this feature helps customers find their perfect foundation shade using AI analysis. You can customize the Body Text and set the Default Silhouette to Beauty.
Add to Cart: Allow customers to add products directly to their cart during conversations. You can also Blacklist by Tag or Blacklist by Collection to prevent certain items from being added to the cart via the chat.
Connect to Support: When a customer needs human assistance, this feature directs them to your support team. Simply provide a contact page URL or email address in the Support Contact field.
Klaviyo Integration
Sync customer data and create targeted email campaigns based on AI interactions. This integration automatically syncs:
Email addresses from signed-in users
Try-on images and product interactions
Customer segments based on shopping behavior
Chat conversation insights and conversion data
To set this up, simply enter your Klaviyo Private API Key and click Connect Klaviyo.
Chat Settings
Fine-tune the appearance of your chat interface to match your site's design. A preview pane on the right shows your changes in real time.
Background Color: Sets the overall background of the chat window.
User Message Color: Sets the background color of the customer's message bubbles.
User Message Text Color: Sets the color of the text within the customer's message bubbles.
Font Style: Choose a font that matches your website's typography.
Coupons
How to Create a Coupon
Go to Coupons – From the dashboard, select Coupon in the left-hand menu.
Create a New Coupon –
First coupon: click Create Your First Coupon.
Subsequent coupons: click + Add Coupon at the top-right.
Configure Coupon Details – Fill out:
Promo Code – Unique code for checkout (e.g., SAVE15).
Discount – Set percentage (type or use arrows).
Display Text – Message shown to customers (e.g., “Save 15% on your order!”).
Tip: You can reuse promo codes from your e-commerce platform for consistency.
Set Status and Save – Toggle Active or Disabled, then click Save. Your coupon is now ready to use.
Tracking and Improving Performance
Review Conversations
In the Sessions tab, see what customers are asking and how the AI is responding.
You can view:
Dates
Questions asked
Whether they tried on products
Whether it led to a sale
This helps you:
Spot common sales-driving questions
Find gaps in your knowledge base
See how shoppers move through your site
Analytics
Use the Analytics tab to track performance and trends. The page is organized like this:
Date range
Pick a time window at the top right to update all metrics.
Overview cards
All Sessions, anyone who engaged with Tolstoy
Generated Revenue with a breakdown for Direct and Indirect
Conversion Rate
Sessions
Signed In Customers, shoppers who engaged and signed in
Generated Revenue with Direct and Indirect
Conversion Rate plus an Avg. signed-in CVR reference
Sessions
Generated Revenue Over Time, totals for All Customers vs Signed In
Conversion Rate Over Time, average CVR for All Sessions and Signed In
Sessions Over Time, total sessions and signed-in sessions
Most Popular Queries
A ranked list of top shopper questions from the AI chat
Each item shows share of all queries and the exact count
Features
Total Try-ons
CTR on Upsell Offers
Tips
Compare All Sessions vs Signed In Customers to see the lift from sign-ins.
Use Most Popular Queries to spot gaps in knowledge, then add links or files in the Knowledge tab.
If Try-on or Upsell CTR is low, review widget placement and prompts, and consider enabling coupons to encourage sign-ins.