This guide will help you understand the pricing structure for the new Tolstoy products
AI Player, AI Studio and AI Personal Shopper.
1. Go to the pricing page here.
2. Choose the product that that you wish to start with.
AI commerce platform: A mixed all of 3 products in 1 plan.
Free: Limited access to AI Player, AI Studio, and AI Personal Shopper
Eligible for exposure on Walmart homepage and Shop app
Community support
Generate up to 6 AI videos or 50 AI images per month
Plug-and-play AI Personal Shopper
Add shoppable videos to your mobile app
AI Commerce Platform Plus — $57/month: Best for small to mid-size businesses starting with AI.
Full access to Studio, Player, and Shopper Plus plans
12 AI videos
5,000 video impressions
AI Commerce Platform Pro — $222/month: For brands scaling their video content and impressions.
Everything in Plus, plus:
80 AI videos
20,000 video impressions
High-quality (1080p) AI video & image generation
Access to Pro templates
Priority support
AI Commerce Platform Max — $672/month: An enterprise-grade solution with premium support.
Everything in Pro, plus:
300 AI videos
100,000 video impressions
Dedicated account manager
White-label solution (Remove Tolstoy branding)
AI Commerce Platform Enterprise — Custom Pricing: Tailored for large-scale, high-volume brands.
Everything in Max, plus:
Unlimited AI video generation
Access to Beta features
Dedicated onboarding
Support from the Tolstoy creative team
AI Player: Allows you to publish Tolstoy videos on site and offsite
AI Player Free — $0/month: Best for testing basic features.
Eligible to be featured on Walmart homepage and Shop app
Limited access to all three products
Community support
Basic functionality
Up to 6 AI videos or 50 AI images/month
Add shoppable videos to your mobile app
AI Player Plus — $19/month: Great for small stores starting to scale.
5,000 included impressions per month
$10 per 1,000 extra impressions
Publish shoppable videos on your site
Unlimited widgets and designs
Shoppable images
Auto-publish at scale
Shoppable videos in email & SMS
Custom branding
AI Player Pro — $99/month: For growing brands needing more impressions and tools.
20,000 included impressions per month
$7 per 1,000 extra impressions
Everything in Plus, plus:
UGC (User-Generated Content) Search
Shoppable videos in email flows & SMS
AI Player Max — $299/month: For multi-store brands and white-labeled experiences.
50,000 included impressions per month
$5 per 1,000 extra impressions
Everything in Pro, plus:
Multi-store support
White-label (remove Tolstoy branding)
AI Player Enterprise — Custom Pricing: Custom-tailored solution for large-scale needs.
Unlimited impressions
Custom pricing
Everything in Max, plus:
AI-curated UGC
Personalized onboarding
VIP support
AI Studio: Generate AI-powered images, videos, and ad creatives tailored to your brand—instantly.
AI Studio Free — $0/month: For basic access and content testing.
Limited access to all three products
Community support
Basic functionality
Generate up to 6 AI videos or 50 AI images per month
Eligible to be featured on Walmart homepage and Shop app
Add shoppable videos to your mobile app
AI Studio Plus — $19/month: Perfect for small teams creating basic ad creatives.
12 AI video generations/month
Up to 50 AI images/month
Auto-tagging and publishing
Smart script and scene generator
Customizable ad templates
Basic creative tools
AI Studio Pro — $99/month: For brands scaling creative production.
80 AI video generations/month
Everything in Plus
High-quality 1080p video and image generation
Access to advanced ad templates
Priority processing
AI Studio Max — $299/month: For content teams and high-volume needs.
300 AI video generations/month
Everything in Pro
Multi-brand & multi-template support
Team collaboration tools
Creative usage analytics
AI Studio Enterprise — Custom Pricing: For large teams and enterprise campaigns.
Unlimited AI video generation
Custom pricing
Everything in Max
Dedicated onboarding
Creative strategy support
Access to beta features
AI Personal Shopper: Smart AI assistant with virtual try-ons that helps customers find the right products instantly.
AI Personal Shopper Free — $0/month: For testing the basic shopping assistant experience.
Limited access to all three products
Community support
Basic functionality
Plug-and-play AI Personal Shopper
Up to 6 AI videos or 50 AI images per month
Add shoppable videos to your mobile app
Eligible to be featured on Walmart homepage and Shop app
AI Personal Shopper Plus — $19/month: Best for small stores wanting guided shopping.
Smart product recommendations
Basic virtual try-on support
Custom branding
Add to cart & redirect flows
Unlimited product data sync
AI Personal Shopper Pro — $99/month: For mid-size brands looking to personalize at scale.
Everything in Plus
Conversational branching logic
Customer quiz & product matching
AI-guided product discovery
Shoppable results page
Email & SMS integrations
AI Personal Shopper Max — $299/month: Designed for larger stores with multiple segments.
Everything in Pro
Multi-store support
Audience segmentation
A/B testing
White-label support (remove Tolstoy branding)
AI Personal Shopper Enterprise — Custom Pricing: For enterprise-level personalization and control.
Unlimited use
Custom flows and integrations
Dedicated onboarding
VIP support
Beta feature access