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AI Player, AI Studio and AI Shopper Pricing plan

Mikaela Lasig avatar
Written by Mikaela Lasig
Updated over a month ago


This guide will help you understand the pricing structure for the new Tolstoy products
AI Player, AI Studio and AI Personal Shopper.

1. Go to the pricing page here.

2. Choose the product that that you wish to start with.

AI commerce platform: A mixed all of 3 products in 1 plan.

Free: Limited access to AI Player, AI Studio, and AI Personal Shopper

  • Eligible for exposure on Walmart homepage and Shop app

  • Community support

  • Generate up to 6 AI videos or 50 AI images per month

  • Plug-and-play AI Personal Shopper

  • Add shoppable videos to your mobile app

AI Commerce Platform Plus — $57/month: Best for small to mid-size businesses starting with AI.

  • Full access to Studio, Player, and Shopper Plus plans

  • 12 AI videos

  • 5,000 video impressions

AI Commerce Platform Pro — $222/month: For brands scaling their video content and impressions.

  • Everything in Plus, plus:

    • 80 AI videos

    • 20,000 video impressions

    • High-quality (1080p) AI video & image generation

    • Access to Pro templates

    • Priority support

AI Commerce Platform Max — $672/month: An enterprise-grade solution with premium support.

  • Everything in Pro, plus:

    • 300 AI videos

    • 100,000 video impressions

    • Dedicated account manager

    • White-label solution (Remove Tolstoy branding)

AI Commerce Platform Enterprise — Custom Pricing: Tailored for large-scale, high-volume brands.

  • Everything in Max, plus:

    • Unlimited AI video generation

    • Access to Beta features

    • Dedicated onboarding

    • Support from the Tolstoy creative team



AI Player: Allows you to publish Tolstoy videos on site and offsite

AI Player Free — $0/month: Best for testing basic features.

  • Eligible to be featured on Walmart homepage and Shop app

  • Limited access to all three products

  • Community support

  • Basic functionality

  • Up to 6 AI videos or 50 AI images/month

  • Add shoppable videos to your mobile app

AI Player Plus — $19/month: Great for small stores starting to scale.

  • 5,000 included impressions per month

  • $10 per 1,000 extra impressions

  • Publish shoppable videos on your site

  • Unlimited widgets and designs

  • Shoppable images

  • Auto-publish at scale

  • Shoppable videos in email & SMS

  • Custom branding

AI Player Pro — $99/month: For growing brands needing more impressions and tools.

  • 20,000 included impressions per month

  • $7 per 1,000 extra impressions

  • Everything in Plus, plus:

    • UGC (User-Generated Content) Search

    • Shoppable videos in email flows & SMS

AI Player Max — $299/month: For multi-store brands and white-labeled experiences.

  • 50,000 included impressions per month

  • $5 per 1,000 extra impressions

  • Everything in Pro, plus:

    • Multi-store support

    • White-label (remove Tolstoy branding)

AI Player Enterprise — Custom Pricing: Custom-tailored solution for large-scale needs.

  • Unlimited impressions

  • Custom pricing

  • Everything in Max, plus:

    • AI-curated UGC

    • Personalized onboarding

    • VIP support


AI Studio: Generate AI-powered images, videos, and ad creatives tailored to your brand—instantly.

AI Studio Free — $0/month: For basic access and content testing.

  • Limited access to all three products

  • Community support

  • Basic functionality

  • Generate up to 6 AI videos or 50 AI images per month

  • Eligible to be featured on Walmart homepage and Shop app

  • Add shoppable videos to your mobile app

AI Studio Plus — $19/month: Perfect for small teams creating basic ad creatives.

  • 12 AI video generations/month

  • Up to 50 AI images/month

  • Auto-tagging and publishing

  • Smart script and scene generator

  • Customizable ad templates

  • Basic creative tools

AI Studio Pro — $99/month: For brands scaling creative production.

  • 80 AI video generations/month

  • Everything in Plus

  • High-quality 1080p video and image generation

  • Access to advanced ad templates

  • Priority processing

AI Studio Max — $299/month: For content teams and high-volume needs.

  • 300 AI video generations/month

  • Everything in Pro

  • Multi-brand & multi-template support

  • Team collaboration tools

  • Creative usage analytics

AI Studio Enterprise — Custom Pricing: For large teams and enterprise campaigns.

  • Unlimited AI video generation

  • Custom pricing

  • Everything in Max

  • Dedicated onboarding

  • Creative strategy support

  • Access to beta features


AI Personal Shopper: Smart AI assistant with virtual try-ons that helps customers find the right products instantly.

AI Personal Shopper Free — $0/month: For testing the basic shopping assistant experience.

  • Limited access to all three products

  • Community support

  • Basic functionality

  • Plug-and-play AI Personal Shopper

  • Up to 6 AI videos or 50 AI images per month

  • Add shoppable videos to your mobile app

  • Eligible to be featured on Walmart homepage and Shop app

AI Personal Shopper Plus — $19/month: Best for small stores wanting guided shopping.

  • Smart product recommendations

  • Basic virtual try-on support

  • Custom branding

  • Add to cart & redirect flows

  • Unlimited product data sync

AI Personal Shopper Pro — $99/month: For mid-size brands looking to personalize at scale.

  • Everything in Plus

  • Conversational branching logic

  • Customer quiz & product matching

  • AI-guided product discovery

  • Shoppable results page

  • Email & SMS integrations

AI Personal Shopper Max — $299/month: Designed for larger stores with multiple segments.

  • Everything in Pro

  • Multi-store support

  • Audience segmentation

  • A/B testing

  • White-label support (remove Tolstoy branding)

AI Personal Shopper Enterprise — Custom Pricing: For enterprise-level personalization and control.

  • Unlimited use

  • Custom flows and integrations

  • Dedicated onboarding

  • VIP support

  • Beta feature access

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