Welcome to Tolstoy!
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Tolstoy is your all-in-one platform to create, manage, and publish high-converting content at scale. From AI-generated videos and images to seamless distribution across your site, emails, and mobile apps — everything is built to help shoppers convert faster and more confidently.
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This quick guide will walk you through the five main parts of the platform:
​Library, AI Studio, On You, Player, and Analytics.
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The Library is where you upload, organize, and manage all your videos, images, and product-linked content.

This is where all your videos and images live. Any content you add to Tolstoy will be stored here—ready for you to use in your projects anytime.

Once you connect your store, this section will pull in your full product catalog. It allows you to tag products in your media content.

This view helps you see your content by its source—whether it was created with AI or manually uploaded.

All the videos and images you generate using our AI tools are saved here.

​Uploads
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This section contains a record of all the content you have manually uploaded into the platform.
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AI Studio is your space to create on-brand content that converts, using simple, guided workflows.

Workflows are pre-built templates that make it easy to start. Just pick one that fits your goal. They’re grouped into:

All your past creations live here—organized by creation date so you can easily review or reuse it.

Chat:

Describe what you want to create, and our AI agent will help you generate it, step by step.
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Pro Tip: New to AI Studio? Start by exploring the Featured workflows.

On You is an AI-powered shopping tool built for fashion. It helps customers understand your products, ask questions, and even try items on by uploading a photo of themselves—making the buying journey more personalized and confident.

The Player is where you decide what content to show on your site, how it looks, and where it appears—so everything feels on-brand and in the right place.

The Analytics dashboard gives you insights into how your content is performing. You can track key metrics and use them to improve your strategy and test new content.

Understanding Your Account and Usage Menus

Quickly access your plan's usage data and manage your account settings directly from the top-right corner of the platform.

​Checking Your Usage

Click the usage icon in the top-right corner to see how many tokens you have and how much of your plan you’ve used.
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Accessing Account & Workspace Settings

Click the account button to open the main settings menu. This panel allows you to manage stores, invite team members, and switch between different workspaces.
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