We’re excited to share that Tolstoy has partnered with Walmart to help brands submit eligible videos for consideration in Walmart’s shoppable video gallery, including potential placement on high-visibility areas like the homepage of Walmart.com (US only).
This is a great opportunity to increase product visibility and reach new customers. While final selection and placement are determined by Walmart, Tolstoy helps ensure your content meets their technical requirements and is submitted for review on a regular basis—at no additional cost to you.
🚀 How It Works
Upload or select your existing videos in Tolstoy.
Tag the products featured in each video.
Add the videos to a playlist titled “Walmart.”
Tolstoy reviews and sends batches of videos to Walmart every week.
Walmart selects which videos to publish — starting on the homepage and expanding to other sections of the site.
💡 This is an ongoing program, so continue uploading new videos to stay eligible and increase your chances of being featured.
✅ Requirements for Getting Featured on Walmart.com
To be considered for Walmart’s shoppable video carousel, your videos must meet the following criteria:
1. Create a Playlist Named “Walmart”
2. Tag Products in Your Videos. Each video must have tagged products.
This is essential: Walmart uses this data to match videos to relevant customer searches. For example, if a user searches for "shoe," your tagged video might appear in the Featured in Videos section.
3. Keep Videos Under 1 Minute. Walmart only accepts videos that are less than 60 seconds long.
4. Videos must not include background music — Walmart may mute or reject them. Use spoken audio or voiceover instead.
5. Use UGC-Style Videos with Someone Speaking. Review-style, demo-style, or testimonial-style content.
6. Add Creator Handles - If the video features a creator or influencer, add their social handle to the video in Tolstoy’s library.
7. Video requirements:
Min Height Pixels: 1280
Min Width Pixels: 720
Min Duration Seconds: 5
Max Duration Seconds: 60
Minimum aspect ratio: Greater than 0.5625 (or 9/16)
📊 What About Performance Data?
Walmart does not share performance metrics (views, clicks, conversions).
This is standard for all partners.
Tolstoy acts as the content pipeline, not the player — so we don’t receive metrics. Walmart personalizes the experience and shows different videos to each shopper based on relevance.
📝 Helpful Notes
Not all videos will be selected. Walmart curates which videos go live.
Start small and grow: Add 10-20 videos to begin, and continue uploading regularly.
Need help submitting videos? For new customers, we can collect videos via a spreadsheet and send them manually.